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- A new axe body spray commercial is asking consumers to find their magic, but there's plenty of magic in the commercial itself dumping the machismo vibe that dominated earlier axe commercials, the ad embraces all kinds of bodies, races and definitions of masculinity the commercial even opens with.
- Keith weed, unilever's chief marketing and communications officer, on axe's 30-year marketing evolution.
- Axa, the first global insurance brand as ranked by interbrand.
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